Five Million Views. One Fatal Mistake.
This Christmas, Experience the Ultimate MusicScape Storyline.
Debuting Christmas Day, 2025
More Than an Album. More Than an Audiobook
Forget everything you know about concept albums. The Prank is a “MusicScape Storyline”—a narrative experience that functions like an audiobook but beats with the heart of a rock opera. Through eight interconnected tracks, you will hear the story of a narcissist influencer, a traumatized black-ops veteran, and the Russian hit squad that hunts them both.
It begins in a coffee shop with a pair of scissors and a cell phone. It ends in a warehouse with a body count. And every terrifying moment is set to a score that shifts genres as fast as the plot shifts perspectives. Read More >>
A Lyrical Thriller in Verse: The Past Never Sleeps
For twenty years, he lived in silence as Abuelo, a gentle grandfather in the Tennessee backwoods. But when a bag of bloody evidence is dumped on his land, the carefully buried past claws its way to the surface. The local criminals who come to retrieve it believe they are dealing with a harmless old man. They are tragically mistaken.
The Abuelo is a relentless, novel-length narrative poem that unfolds chapter by chapter like a tense cinematic score. Each section—from The Lion Awakes to War (The Finale)—is a self-contained lyrical set, blending the raw pulse of noir with the haunting rhythm of a ballad. Through spare, powerful verse, author Armando Heredia crafts a gripping story of identity, consequence, and the terrifying awakening of El León de San Pedro—a legend once feared across continents.
This volume is the essential companion to the immersive audio experience of MusicScape Storyline Presents: The Abuelo. Here, the evocative lyrics stand alone on the page, allowing readers to savor the suspenseful cadence and stark beauty of the language. Follow the collision of two worlds: the quiet life of a man who escaped violence, and the brutal reckoning that arrives at his door.
Ideal for fans of narrative poetry, gritty crime fiction, and timeless tales of retribution, The Abuelo proves that some legends are only waiting for a reason to roar again.
The Dominant Strain
In the summer of 1964, the Monson Motor Lodge in St. Augustine became a battleground for the soul of a nation. As civil rights protesters swam in a pool labeled "white only," the owner poured a vial of muriatic acid into the water, a vicious chemical fire meant to burn them out. He called it "cleaning the pool."
"The Dominant Strain," reclaims that moment, and asks a searing question: has the method of purification really changed?
"And there’s still bleach in the water
from trying to force out the others...
You’re Floating off to the shallow side."
The acid becomes the ultimate metaphor for a national sickness—the relentless, violent pursuit of a "pure" and shallow gene pool. We trace a line from the literal acid of 1964 to the systemic, bureaucratic "bleach" used today to subtract, erase, and dominate.
This is not a history lesson. It is a mirror. It’s a haunting reminder that the fight for the deep, wide waters of our shared humanity continues, and the dominant strain has always been, and will always be, resilience.
Watch. Remember. Swim Deeper.
Watch the official club mix video here.
#TheDominantStrain #BleachInTheWater #CivilRights #MusicVideo
Part of the Amplified Poetry Collection. Click here for more info about AmplifiedPoetry.com
About Armando
Armando Heredia is a writer, poet, songwriter, artist, and producer.
Armando Heredia is a writer, poet, songwriter, artist, and producer whose work resonates with raw emotional depth, lyrical precision, and a profound exploration of the human experience. His creative output spans multiple mediums, yet at the core of everything he produces is an unmistakable authenticity—a voice that is both deeply personal and universally relatable.
A few things that are important to me.
Creative expression is my ultimate passion.
Creativity isn’t a hobby or pastime for me; it is a way of life.
Amplified Poetry
Modernity is about advancement, about progress and adaptation. Amplified poetry is the collision of poetry and AI.
Creative Writing
Words can provoke, comfort, be the catalyst for change or the call to preservation. A story, a phrase, a verse.
Graphic Design
To translate language into visuals, to interpret a concept into pixels or vectors is an extension of the creative mindset.
Let’s collaborate.
Whatever you’re doing, creativity will make it better.
Current Projects
Creative projects in process or recently completed.
Blog & news
Five Million Views. One Fatal Mistake.
It begins in a coffee shop with a pair of scissors and a cell phone. It ends in a[…]
The Abuelo
Beyond the Page & Past the Speaker: Experiencing the Duality of The Abuelo by Armando Heredia In the quiet, mist-shrouded hollows[…]